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  • Nika Chugh

    Marketer by Trade

    Storyteller by Heart

  • About Me

    Hello! My name is Nika, shortened from Prajnika, which means "essence of life". My parents were definitely trying to make a statement with that choice, but I've taken it as inspiration to seek out exactly that — what makes life worth living.

    When I was in elementary school, I recruited all of my friends to star in a play I had written all by myself. I was director, writer, casting director and producer all-in-one. Even though that play never went on to win a Tony, I've been a creative mind ever since.

    I see myself as a lover of words, stories and people. These interests have all culminated in an interest in marketing and advertising, specifically in brand management and strategy.

    When I'm not working, I enjoy binge-watching every tv show I can find (we're in the golden age of television, people!), trying to get in some much-needed reading and taking yoga classes.

    If you'd like to work together, feel free to email me or reach out on LinkedIn. I'd love to hear from you.

  • Education 

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    Northwestern University - Kellogg School of Management

    Master of Business Administration (MBA)

    2026 Golub Capital Board Scholar

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    B.S. in Business Administration '20

    GPA: 3.93

    Major: Marketing

    Minors: Communication and Legal Studies

    Certificate: Brand and Reputation Management

    Schools: LeBow College of Business, Pennoni Honors College

  • Experience

    June 2025 - Present

    Associate Director, Marketing

    Publicis Health Media is the #1 health media agency in the U.S., serving as key partner to major Fortune 500 companies; personally responsible for managing and analyzing performance for agency external/internal platforms (audience of 40K+).

    • Develop, execute and analyze content and communications strategy, consisting of 300+ pieces of content, for company social platforms, website, internal communications and company intranet; created new reporting method which enabled goal-setting and performance analysis quarterly, driving an 18.5% and 22% year over year increase in impressions and engagement respectively and elevating reputation of organization by bringing an analytical lens
    • Managed advertising campaign for pro-bono client F*ck Cancer as part of agency social-impact initiative, collaborated with 20+ cross-functional team members by managing communications, approvals and timelines with Executive stakeholders; campaign resulted in over 25 million impressions across 16 digital, out-of-home and audio channels, including high-value placement in Times Square
    • Develop and execute social media strategy for annual agency-run industry event, crafting messaging and managing approvals with executives and high-profile industry experts, driving a 23% increase in impressions year over year
    • Chicago Culture Committee Lead (2022-Present): Elected to serve as Culture Committee lead, created 2 net-new ongoing programming initiatives focused on elevating employee morale & greater leadership involvement and mentored 4 early career staff and interns
    • Selected by Senior leadership as 1 of 13 employees across the agency for Rising Leaders program

    July 2023 - June 2025

    Senior Associate, Communications and Marketing

    August 2021 - July 2023

    Senior Associate, Communications and Marketing

    June 2020 - July 2021

    Account Manager, Strategic Account Services

    • Manage 4 retail vendors in Movies category comprising $100M in yearly gross merchandise sales on Amazon.com by coordinating new item setup and promotions, tracking and improving automated purchase orders and reporting on key performance metrics to team leadership
    • Investigated category-specific detail page optimization issues to improve buying experience for customers across 14 retail vendors and continue to analyze search and conversion data to action improvements, becoming a Subject Matter Expert (SME) in Item Data Quality improvement and advising other Account Managers (AMs)
    • Analyzed previous year’s performance and goals to create 2021 business plans for 4 retail vendors, comprising goals centered on inventory improvements, detail page enhancements and merchandising spend optimization
    • Selected to participate in Retail Undergraduate Program (RUP) as part of cohort of recent college graduates

    April 2019 - September 2019

    Business Development and Marketing

    Coordinator Co-op

    • Formulated monthly content calendar consisting of Facebook, LinkedIn, Instagram, Twitter and blog posts to increase online engagement among prospective employees and clients
    • Streamlined internal project management processes, including the ongoing maintenance of Salesforce data on new and current business opportunities and content marketing initiatives, increasing efficiency and enabling more detailed reporting to executive leadership
    • Coordinated talent and resources for seven new business pitches in collaboration with Associate Director, Marketing which totaled over $20MM in potential revenue
    • Assisted with all initiatives of Chief Marketing Officer including agency-wide communications and day-of event support to further business goals of executive leadership

    April 2018 - September 2018

    Marketing Associate Co-op

    • Developed and launched new $4MM marketing campaign including paid media, collateral, direct mail and customer communications in collaboration with Director, Marketing and Field Operations
    • Supported Director, Digital Experience with transitioning program website from SiteCore 7 to SiteCore 8 CMS by building and refreshing over 100 pieces of content for national launch
    • Acted as primary liaison for 16 regional field teams for marketing requests and reported key marketing updates in monthly divisional calls
    • Supported all functions of marketing and operations team, including reporting, presentations, event management and vendor relationships

    Skills

    Microsoft Office (Excel, PowerPoint, Word, Outlook)

    WordPress (for blogs) and Social Media Channels (Facebook, X, Instagram, LinkedIn)

    Salesforce CRM

  • Resume

    Here's my complete resume. Contact me with any questions!

  • Let's Connect.

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    Email

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    LinkedIn

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