About Me
Hello! My name is Nika, shortened from Prajnika, which means "essence of life". My parents were definitely trying to make a statement with that choice, but I've taken it as inspiration to seek out exactly that — what makes life worth living.
When I was in elementary school, I recruited all of my friends to star in a play I had written all by myself. I was director, writer, casting director and producer all-in-one. Even though that play never went on to win a Tony, I've been a creative mind ever since.
I see myself as a lover of words, stories and people. These interests have all culminated in an interest in marketing and advertising, specifically in brand management, strategy, and content creation.
When I'm not working, I enjoy binge-watching every tv show I can find (we're in the golden age of television, people!), trying to get in some much-needed reading and learning to cook.
If you'd like to work together, feel free to email me or reach out on LinkedIn. I'd love to hear from you.
Education
B.S. in Business Administration
GPA: 3.93
Major: Marketing
Minors: Communication and Legal Studies
Certificate: Brand and Reputation Management
r/AdvertisingSchool
During the summer of 2020, I was selected to be part of something that has never been done before - an advertising school taught online through Reddit and Zoom, featuring experts from all facets of the advertising industry. Here lies the results of that experience.
Account Management
For your assignment, you need to deliver bad news to your client that their website redesign project is going over budget. The concept your team pitched turned out to be more complex in build than expected. In order to hit the targeted launch date, your agency needs to add more resources to the project - which will cost the client an additional $10,000.
Draft an email to your client sharing the news, and offer scenarios and solutions for how you and your client can mitigate this issue, and prevent similar problems from happening again in the future.
Design
Create a poster for a cause you believe in, using typography as the primary expressive element.
Art Direction
Create a moodboard based on a provided script.
Brand Building
Choose a brand you hate, and rebuild it so you love it. Lean into your strengths to define a vision for this rebranding e.g. create a big idea and express with the tools you’re most familiar with. If you’re a designer this could mean rebranding a logo. If you’re a writer/art director you might concept a print campaign. And if you're a strategist perhaps re-imagine brand guidelines or a developing a creative strategy.
Public Relations
Can you help us #SAVERESTAURANTS?
- Identify a target — name and outlet — who hasn’t already covered.
- Craft a custom pitch letter (not a press release or medium alert!)
- Clearly articulate why this story needs to be told right now.
- Leverage the talent listed as IRC leadership to sell your story.
- Use emotion to elicit a response!
Strategy
1. Pick an ad you love or hate (or you believe was effective!)
2. Dissect into the following parts: The Client Ask, The Campaign Objective, The Audience, The Insight and The Message.
Social & Digital
1. Choose any “brand.”
2. “Theorize” their “social” “presence.”
3. Come up with “creative” example(s).
Let's Connect.
Email
LinkedIn
